2022’s Top Retail Expander: How Dollar General’s Growth Strategy Secured the No. 1 Spot | Chain Store Age

Dollar General has emerged as the top expander in the retail industry for 2022, beating out other major players such as Walmart and Target. The company’s impressive growth and expansion strategies have garnered attention and praise from industry experts. In this blog post, we’ll take a closer look at Dollar General’s success and what sets it apart from the competition.


The retail industry has experienced significant changes and challenges in recent years, but Dollar General has managed to stay ahead of the game. In 2022, the company earned the top spot as the fastest-growing retailer in the US.

Dollar General’s expansion strategy

Dollar General’s expansion strategy involves targeting rural and suburban areas where there are fewer retail options. The company’s smaller store format and focus on convenience have helped it thrive in these markets. Additionally, Dollar General has been investing in e-commerce and has made significant improvements to its online platform to cater to changing consumer habits.

The impact of the pandemic

The COVID-19 pandemic has accelerated the shift to online shopping and has forced retailers to adapt to changing consumer behavior. Dollar General has been able to weather the storm by investing in its online platform and expanding its delivery options.

The future of Dollar General

Dollar General’s success in 2022 is just the beginning. The company has ambitious plans to continue its expansion and growth strategies in the coming years. With a focus on innovation and customer satisfaction, Dollar General is poised to continue its upward trajectory.

Other top expanders

While Dollar General took the top spot, other retailers such as Walmart and Target also showed impressive growth in 2022. These companies have been investing in e-commerce and omnichannel strategies to cater to changing consumer habits.


Dollar General’s impressive growth and expansion strategies have earned it the top spot as the fastest-growing retailer in the US for 2022. The company’s focus on convenience, e-commerce, and targeted expansion has helped it thrive in a challenging retail landscape. As Dollar General continues to innovate and expand, it will undoubtedly continue to be a major player in the retail industry.

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