On April 16, 2007, the Virginia Tech community was shaken by a tragic event that claimed the lives of 32 individuals. Today, 16 years later, the university and the surrounding community continue to honor those who were lost in the deadliest school shooting in U.S. history. This year, Dollar General joined the effort to remember and honor the fallen Hokies.
Dollar General and Virginia Tech Partnership
Dollar General, a leading discount retailer with stores across the country, partnered with Virginia Tech to launch a campaign to commemorate the victims of the shooting. The campaign featured a special collection of Hokie-themed merchandise, with a portion of the proceeds going towards the Virginia Tech Memorial Fund. The fund supports scholarships and other initiatives that honor the victims and their families.
Hokie-Themed Merchandise Collection
The collection included t-shirts, hats, and other apparel, as well as Virginia Tech-themed home decor and accessories. The items were available in select Dollar General stores and online, making it easy for Hokie fans and supporters to show their pride while contributing to a worthy cause.
Donation to Virginia Tech Memorial Fund
In addition to the merchandise collection, Dollar General also made a donation to the Virginia Tech Memorial Fund. The company’s contribution will help to support the university’s ongoing efforts to honor the victims and their families, as well as promote campus safety and well-being.
Dollar General’s partnership with Virginia Tech is a powerful example of how companies can make a difference in their communities. By supporting the university’s efforts to honor the fallen Hokies, Dollar General is showing its commitment to social responsibility and making a positive impact on the world. As we mark the 16th anniversary of the tragic events of April 16, 2007, we remember those who were lost and honor their memory by coming together to support one another.